vaio why?

Sumit left for Japan last week. He isnt' quite completely settled, but he is not a new customer. Hes been to Japan before too. Yesterday, he mailed ashish & me asking for an opinion about laptop purchase. He has already made up his mind and is giving a serious thought towards VAIO. Apple is off the radar, DELL is still within proximity range. His requirements are quite amusing. Till date I have seen guys boasting about their CPU muscle power! and enormity of memory space. This is the first time I have seen a techie someone go after really after a stylish glam doll. Ever heard of Armanis and RollsRoyce among computers, VAIO quite in the same league. VAIO has an interesting logo too. A cosine wave followed by 1 & 0 (binary notation). What does that mean? Pretty rudimentary isnt' it? Do most owners understand the significance of the symbol or is it... AAh I must be day dreaming.